SMS marketing in Hutch
Hutch - "my" mobile operator in India - keeps on spamming their subscribers with SMSes filled in with various best-in-life offers. In the beginning I used to delete them without even reading. Bad idea! I'm sure I lost many reasons to lough. Just look why...
Before Independence Day (Aug 15), Hutch was playing on Indian patriotism by sending something more less like that: "Celebrate IDay by downloading patriotic ringtones, caller tunes, Nehru's speech clippings [...]" WOW! Isn't it just great?! For a couple of rupees per minute you become a real patriot and honor freedom fighters!
Polish (and ther) mobile companies - learn! Nov 11 is still way ahead and there is a plenty of time to prepare your campaign. It could be something like: "May Pilsudski's voice entertain people who call you while they wait for you to pick up!". And who knows, maybe "Pierwsza brygada" will top ringtone charts?
But it is the next offer which opened my eyes for Hutch's marketing: "Get 25 FREE SMSes for 10 Rupees only by sending..." The offer was actually good, but does Hutch really believe their customers are such morons? 10 Rs = free offer? Let's try if it works the opposite direction: I volunteer to become a million-dollar /month consultant for Hutch for free. Marketing gurus - check my number with your customer care and call to tell me when I start.
I'll write about any new super-duper_free_patriotic_idiot-friendly offers from Hutch as soon as they reach my phone.
Good night.
Before Independence Day (Aug 15), Hutch was playing on Indian patriotism by sending something more less like that: "Celebrate IDay by downloading patriotic ringtones, caller tunes, Nehru's speech clippings [...]" WOW! Isn't it just great?! For a couple of rupees per minute you become a real patriot and honor freedom fighters!
Polish (and ther) mobile companies - learn! Nov 11 is still way ahead and there is a plenty of time to prepare your campaign. It could be something like: "May Pilsudski's voice entertain people who call you while they wait for you to pick up!". And who knows, maybe "Pierwsza brygada" will top ringtone charts?
But it is the next offer which opened my eyes for Hutch's marketing: "Get 25 FREE SMSes for 10 Rupees only by sending..." The offer was actually good, but does Hutch really believe their customers are such morons? 10 Rs = free offer? Let's try if it works the opposite direction: I volunteer to become a million-dollar /month consultant for Hutch for free. Marketing gurus - check my number with your customer care and call to tell me when I start.
I'll write about any new super-duper_free_patriotic_idiot-friendly offers from Hutch as soon as they reach my phone.
Good night.
posted by AdamG @ 12:48 AM
1 Comments:
At December 29, 2006 12:02 AM,
Pranay Da Spyder said…
I got these too. But if you dont want it I think you just have to SMS DND to 123 and the spam will stop.
:-)
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